They look at you like you just moved a mountain. But to you it felt like nothing?

Yeah. That.

That thing that felt like nothing to you?Someone else has been trying to figure it out for months and they would pay to get where you just took them in twenty minutes.

This podcast is not going to tell you what to do with that.

It is going to show you that you have it.

You know when you know God has given you gifts, wisdom, and years of experience, but you have no idea how to turn them into a business people will actually pay for?

I help Christian women uncover the business hidden inside their God-given gifts and build profitable coaching businesses through the Kingdom Wealth Code™.

I don’t know what to offer.It’s one of the most common things I hear from Christian women.

Ironically, it’s usually said by women who have spent years helping people.They’ve solved problems, answered questions, encouraged friends, led teams, built careers and overcome difficult seasons.

People naturally come to them for advice.Yet when I ask, What business do you want to build?

Their answer is often:I don’t know.I’ve come to believe that most Christian women don’t have an expertise problem.

They have a stewardship problem not because they are unwilling but because they’ve never been taught to recognize the value of what God has already placed in their hands.

The Business You’re Praying For May Already Exist

Many people are praying for God to give them an idea.

Meanwhile, God is asking them what they’ve done with the one He’s already given.

Think about Moses.

God didn’t ask him to find another tool.

He asked,What is that in your hand?

Throughout Scripture, God repeatedly begins with what people already have.

A staff, five loaves and two fish.

A widow’s oil.

The principle hasn’t changed.

Kingdom multiplication begins with faithful stewardship.

So let me ask you the same question:

What has God already placed in your hands?

A Client Story

One of the women I worked with had something many entrepreneurs dream about.

She had attention.

Her content regularly reached around 10,000 people.

On paper, everything looked successful.

But there was one problem.

Attention wasn’t becoming income.

She wasn’t struggling because she lacked expertise.

She wasn’t struggling because she needed more followers.

She was struggling because her expertise hadn’t been packaged clearly.

Together we identified exactly who she was serving.

We refined her offer so the transformation became obvious.

We strengthened her messaging so it spoke directly to the people already following her.

The audience didn’t change.

The message did.

Within 3 weeks she generated approximately $6,500 in sales.

Shortly afterwards she generated another $5,000+, bringing the total to nearly $13,000.

That transformation didn’t begin with better marketing.

It began with stewardship.

The Missing Piece Isn’t More Knowledge

I meet so many Christian women collecting courses buying templates, watching webinars.

Waiting for one more certification before they finally begin but I’ve learned something.

The breakthrough rarely comes from knowing more.

It comes from stewarding what you already know.Because buried gifts never produce harvests.

Stewarded gifts do.

Your Coaching Business Is Hidden Inside Your Stewardship

A profitable coaching business isn’t built by asking,What can I sell?

It’s built by asking,What has God already entrusted to me that consistently helps other people?

That question changes everything because now you’re no longer chasing ideas.

You’re uncovering assignments.

Where Do You Start?

If you’re reading this and thinking,

“I know I have the skills, but I still don’t know what my offer should be,”

you’re not alone.

In fact, it’s one of the biggest reasons I created Don’t Bury Your Gift Workshop™.

Inside the workshop, I’ll help you uncover the wisdom, experiences, and gifts you’ve been overlooking and show you how to begin stewarding them into something that genuinely serves people.

Dont Bury your gift

Want a 1:1 with me to help you extract your gift and turn it into a a high ticket offerWe name your gift, build your offer, and set your price together.

Gift to Offer Intensive

if you’ve already identified your gift and you’re ready to build a profitable coaching business around it, that’s exactly what we do inside Kingdom Cashflow Accelerator™.

Through the Kingdom Wealth Code™, we’ll build the foundations of a business that is rooted in stewardship, communicates with conviction, serves with integrity, and creates lasting Kingdom impact.

Because I don’t believe God is asking most Christian women to become someone else.

I believe He’s asking them to faithfully steward what He’s already placed in their hands and that might just be the business you’ve been praying for all along

Yeah, that.

That shrinking has a name and it has a price tag dnd today we are going to talk about both.

Before we get into today’s episode I want to tell you about something that is open right now.

If you have been sitting on a gift helping people for free, undercharging, or not charging at all and you are ready to change that, the Don’t Bury Your Gift workshop is waiting for you.

It is recorded. It is ready. You can get in today.

This is not a pep talk. We work. We name your gift, build your offer, and find the words to talk about it in one focused session.

Stop Burying your gift Workshop

Go grab it before we dive in.

Now. Let’s talk about why you keep saying those seven words and what they are really costing you.

Welcome to the Proverbs 31 CEO podcast.

I’m Doreen a faith-led, business mentor, I help Christian women stop burying their gifts & faithfully steward them into businesses that create Kingdom impact, fulfilment & lasting legacy using the Kingdom Wealth Code™. person who is going to tell you the truth that nobody else is saying out loud. This show is for Christian women who are done playing small.

Women who know God put something inside them and are tired of watching it sit there, unused, underpriced, or hidden behind the words oh, it’s just something I’m good at. Before we go any further, I want to say something.

Write this down if you can The easier it feels to you, the more you discount it and that right there is the most expensive habit a gifted woman can have.

Hold that thought, we are coming back to it. let’s get into it.

The thing people come to you for all the time

The thing that feels so easy to you that you almost feel guilty charging for it

That thing is not small, that is not ordinary.

That is not just anything, that is your gift and here is what breaks my heart:

The easier something feels to you, the more you discount it.

You think if it’s easy for me, it must be easy for everyone.

So you give it away, you help for free.

You answer the DM, jump on the call, solve the problem and when someone says how much do I owe you? you say Oh no, don’t worry about it.

Then you go back to your desk, tired and a little resentful. Wondering why money feels so hard.

Can I tell you why it feels hard? It feels hard because you keep giving away the thing people would actually pay for.

THE LIE YOU BELIEVED

Now I want to talk about where this comes from because this is not random.

You did not wake up one day and decide to undervalue yourself.

You were taught to maybe you grew up in a home where money was tight, and asking for payment felt greedy.

Maybe you grew up in church like many of us did and somewhere along the way you picked up the idea that if God gave you a gift, it should be free.

Don’t charge for your anointing.

Maybe nobody in your family ever built a business, so the idea of being paid for what comes naturally to you feels… made up. Like something that happens to other people.

Or maybe and this one is quiet but real You don’t fully believe your gift is enough yet.So you wait.

You tell yourself you need more certificates, more experience, a bigger following, a better website. One more course and while you wait, you keep helping people for free.

while you keep helping people for free, you keep saying ‘It’s just something I’m good at.’I want you to hear me clearly: that is a lie.

Not your degree, not your follower count., not your years of experience your gift.

The thing God put in you before you had a resume that thing makes room but only if you stop burying it.

WHAT BURYING LOOKS LIKE IN REAL LIFE

I want to get practical here because burying your gift doesn’t always look dramatic.

It doesn’t always look like hiding in your house,

Sometimes burying looks like this:

Refusing to show up online.

You post content but never mention what you sell.

You help people in the comments but never invite them to work with you.

You build a beautiful brand but you never actually make an offer.

You talk about your gift in theory but you never put a price on it.

You launch something, get a little traction, get scared, and pull back.

You say I’m still figuring out my niche for the third year in a row.

You tell yourself you’re not ready.That is burying.

And the parable of the talents in Matthew 25 is not just a Sunday school story.

It is a business warning.

The servant who buried his talent did not bury it because he was lazy.

He buried it because he was afraid.

Fear told him, you might lose it, you might get it wrong and it might not be enough.

https://moujaled.substack.com/p/are-you-burying-your-gift

if you are asking this question What is the one gift, experience, or expertise I've been overlooking that God is calling me to steward?

Discover the gift you've been overlooking, package it into a transformation people will gladly pay for, and steward it with confidence and integrity. Get in here

Stop burying your gift

THE REAL COST OF UNDERCHARGING

Let me show you what this actually costs not just emotionally, but financially.

Say you have a gift helping women get clear on their message, their story and what they do and why it matters.You’ve been doing it for free in Facebook groups. In DMs. On calls with friends.

You’re good at it people tell you all the time but you’re charging nothing.

Now imagine you packaged that into a two-hour session, charged 300 dollars and sold it to just two people a month.

That is 600 dollars a month, 7,200 dollars a year.From one gift, two clients a month.

Now imagine you built a small workshop around it, charged 97 dollars and sold it to ten people, that is 970 dollars from one workshop.

One gift, one offer ,ten people.I’m not here to throw numbers at you and hype you up.

I’m here to show you that the gift you are currently calling its just something I am good at has a price tag on it and right now, you are the only one not collecting it.

WHAT HAPPENS WHEN YOU STOP BURYING YOUR GIFT

I want to paint a picture for you Because I’ve seen what happens when a woman stops saying its just something I am good at and starts saying this is what I do, and here is what it costs.

She gets her first paid client and cries not because the money was huge but because something shifted inside her. For the first time, the world agreed with what God had already told her.

You are worth paying for your gift is worth paying for and once that happens She stops giving it away. and she starts building.

She starts treating her gift like the asset it is.She stops apologizing for her prices.

She stops shrinking in sales conversations.She stops waiting to feel ready and she just starts.

This is where everything changes.

That is available to you, right now not when you get more experience.

Not when your following is bigger, now.

So here is what I want you to do after this episode.

Write down the thing people come to you for most.Write it down.

Then write down the last three times you helped someone with it.

Then ask yourself did I charge?If the answer is no

I want you to join me in the Don’t Bury Your Gift workshop

Discover the gift you've been overlooking, package it into a transformation people will gladly pay for, and steward it with confidence and integrity

Dont Bury your gift Workshop

This is not me talking at you for an hour. We work. We name the gift, build the offer, and find the words together. In one focused session. You will leave with a tangible offer in your hand. Execution over accumulation.

If you listened to this episode and something in you said that’s me

That is God saying Daughter of Zion it’s time to build and steward your gift

Don’t bury it anymore.

Before I let you go Remember what I said at the top of this episode.

The easier it feels to you, the more you discount it and that right there is the most expensive habit a gifted woman can have.

Not anymore, not after today.Thank you for being here.

The one who keeps helping people for free and wondering why money feels so hard.

share this episode with her right now.She needs it.

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I’ll see you next week on the Proverbs 31 CEO podcast.

Until then steward well, charge boldly and remember

God didn’t give you that gift so you could whisper about it.

The Stewardship of Attention this is not about followers, not engagement metric and this is not about algorithm wins.

Attention and specifically: Are you building followers or disciples of your mission?

Because there’s a massive difference and most entrepreneurs are doing it wrong.

So stick around but this changes everything.

The Vanity Metrics Trap

Most entrepreneurs are chasing followers.

They’re chasing likes, they’re chasing shares, they’re chasing the algorithm and they’re exhausted.

Because the algorithm is a moving target. It changes every month, every week sometimes.

You optimize for one thing, and suddenly that’s not what the algorithm rewards anymore.

So you’re constantly adjusting, constantly creating, constantly grinding always feeling like you’re not enough.

Not enough followers, not enough engagement, not enough reach and you start feeling discouraged.

It’s a treadmill and the treadmill never stops.

But here’s what I realized:

Followers are not the goal, A loyal tribe is .A follower is someone who likes your content.

They scroll past your post, they engage and they move on.A disciple is someone who believes in your mission.

They don’t just consume your content, they live it and they don’t just follow you. They follow your calling and here’s the kicker: Loyal tribes are worth infinitely more than followers.

One disciple will pay yo, will invest in you and will build with you.

A thousand followers? most of them won’t buy anything.

FROM FOLLOWERS TO DISCIPLES

So what’s the difference in how you build?

Chasing Followers:

• You post what the algorithm wants

• You chase trends

• You optimize for reach

• You measure success by numbers

• You’re always performing

• You’re always adjusting

Building Loyal tribe (Disciples:)

• You post what your mission requires

• You stay true to your message

• You optimize for alignment..Am I in the will of God? Am I doing what God has asked me to do?

• You measure success by transformation;Am I becoming who God has called me to be

• You’re consistently authentic

• You’re building something real

Let me give you a concrete example.

I have Substack but when I first started, I thought: I need to grow this list, I need to get subscribers.

So I was thinking about what would get the most opens. What would go viral. What would make people click but then I realized something:

I didnt want the most subscribers. I wanted the RIGHT subscribers.

I want subscribers who are ready to dismantle their money lies.

I want subscribers who are ready to steward their gifts and build lasting kingdom impact from profitable Kingdom businesses.

I want subscribers who are aligned with the same mission as theirs not just people who click because the subject line was catchy.

So I made a shift quickly i stopped optimizing for growth because when you start thinking like that its not the right mindset to build

I started optimizing for alignment and you know what happened?

My growth slowed down, I had fewer subscribers but the subscribers I had? They were different.

They started engaging, they started commenting and they started asking for more.

They are gradually becoming disciples of the Kingdom Wealth mission.

STEWARDSHIP OF ATTENTION

Here’s where actually stewardship comes in.

When someone gives you their attention, they’re giving you something precious.

They’re giving you their time, they’re giving you their mental energy.

They’re giving you their trust and most entrepreneurs treat that like it’s disposable.

They’re just chasing numbers but stewardship means: I’m going to honor that attention.

I’m not going to waste it on content that doesn’t serve.I’m not going to manipulate it for engagement.

I’m not going to abuse it for sales. I’m going to be intentional with it.

Let me tell you what stewardship of attention looks like.

Stewardship of Attention means:

You don’t post for the algorithm. You post because you have something to say.

You don’t create content that’s trendy. You create content that’s true and aligned to your mission

You don’t optimize for reach, you optimize to resonate with your people by speaking their language,

You’re not trying to get everyone to follow you. You’re trying to attract people who are aligned with your mission.

Here’s a practical example from my own business:

I’m on TikTok. I’m on Substack. I’m on LinkedIn.

But I’m not creating different content for each platform just to chase what works on that platform.

I’m creating content based on one mission: Help Christian women monetise their expertise so they can attract aligned buyers and build profitable businesses that allows them to give back generously to missions.

That message is the same on TikTok as it is on Substack as it is on Youtube

The format changes short video vs. long form but the message doesn’t change to match the platform’s algorithm.

The message stays true and you know what? The people who are finding me are the RIGHT people.

They’re not confused about what I do.

They’re not there for random content.

They’re there because they want to dismantle money lies, monetize their expertise and build profitable business that ultimately leads to Kingdom Wealth.

That’s stewardship.

Another example:

On Substack, I’m not chasing open rates.

I’m not writing subject lines designed to make people curious.

I’m writing subject lines that are honest.

The Lie that charging for your gift is wrong

Why undercharging is self rejection

Are You Burying Your Gift?

Honest subject lines, not manipulative subject lines.

And yes, maybe I lose some opens but the people who open? They stay.

They’re not disappointed, they’re not there for clickbait.

They’re there for the actual content and that’s the person who becomes a disciple.

INTENTION VS. ALGORITHM THE INTENTIONAL CHOICE

So let’s talk about intention vs. algorithm.

Most entrepreneurs are algorithm-driven.

They’re looking at: What’s trending? what’s going viral? what are other people doing that’s working? and then they copy it.

But that’s not stewardship, that’s following. Stewardship of attention means you’re leading.

You’re saying: Here’s what I believe, here’s what I’m building, here’s the mission. Are you aligned?

And you’re not trying to convince everyone.

You’re not trying to make everyone follow you.You’re just being clear about what you stand for and the people who are aligned? They find you.

Here’s how I do this with Substack specifically:

I’m building on Substack intentionally.

Not because Substack has the biggest reach.

But because Substack is where my people are. #Jesusonsusbtack

Christian entrepreneurs who want depth.

Who want to read long-form content.

Who want substance, not soundbites.

Who are building faith-led businesses.

So instead of trying to grow my Substack to 100K subscribers by chasing algorithms, I’m building it to be a gathering place for the right people.

A place where we talk about money lies.

Where we talk about Kingdom Wealth.

Where we talk about stewardship, monetising your expertise, attracting aligned buyers, building systems for predictable income

And here’s the key: When Substack changes its algorithm and they will, I don’t have to change my content because I’m not dependent on the algorithm.

I’m dependent on the message.The message is constant.

The medium can change, but the message stays the same.

STEWARDSHIP + CALLING

This ties directly into your calling.

Your calling isn’t to get followers.

Your calling is to serve a specific mission.

For me, it’s to help Christian women dismantle money lies and build Kingdom Wealth.

That’s my calling.

Not get 1 million followers.

Not go viral.

Not be famous.

Help Christian women dismantle money lies and build Kingdom Wealth.

That’s the thing.

So when you’re building your business, the question isn’t:

How do I make more money? How do I get more followers?

The question is:

How do I serve my calling more effectively and efficiently

sometimes, that means slowing down.

Sometimes, that means being more selective.

Sometimes, that means saying no to opportunities that don’t align.

People will want to tap into your energy and come in with wrong intentions

Sometimes, that means losing followers who weren’t aligned anyway.

Here’s a concrete example:

I had followers on social media who were interested in general business stuff.

Not Christian business, not faith-led stuff.

Just general entrepreneurship.So they followed me for general content but then I shifted.

I made my message explicitly Christian.

The Proverbs 31 CEO.

Kingdom Wealth Code.

Dismantling money lies for Christian women.

Explicit and some people unfollowed.

Because that wasn’t what they signed up for but the people who stayed? They were aligned.

They were disciples of the mission not just followers of the content.

And here’s the beautiful part:

Those disciples are more valuable.

They will buy my book.

They will join my Inner Circle.

I will build with them

They become part of the mission.

One disciple/ loyal disciple is worth more than 100 random followers.

PRACTICAL APPLICATION WHAT TO DO

So if you’re listening and you’re thinking: Okay, Doreen, how do I actually do this?

Here’s what you do:

#1: Define your calling.

Not your business your calling, what’s the mission you’re here to advance?Write it down, make it clear, make it specific.

#2: Look at your content.

Is your content serving your calling?or is it just content that gets engagement?Be honest.

#3: Make a shift.

Start creating content that serves your calling.

Not that chases the algorithm, not that chases followers but that serves the mission.

#4: Be clear about who you serve.

Who are the disciples you’re looking for?

What are they struggling with?

What’s their mission that aligns with yours? Be specific.

#5: Measure differently.

Stop measuring by followers.

Start measuring by transformation.

How many people are actually moving from burying their gift to doing what God has called them to do?

How many people are actually dismantling their money lies?

How many people are actually building Kingdom Wealth?

That’s the metric that matters and here’s the final thing:

You’ll make less money chasing followers.

But you’ll make more money building disciples.

Because disciples buy. Disciples invest. Disciples build with you.

So yes, the growth might slow down.

But the quality of growth accelerates and that’s stewardship.

Final Remarks

Your attention is sacred and the attention people give you is sacred too.

Don’t waste it chasing followers.Don’t waste it chasing algorithms.

Use it to serve your calling.

Build disciples, not followers and watch how everything changes.

If you want to go deeper on this, I’m writing a book called Call to Prosper that walks through all of this.

The Kingdom Wealth Code framework.

The shift from chasing to building.

From followers to disciples.

From algorithm-driven to mission-driven.

Waitlist is open.

join the waitlist

They’re doing everything correctly.

They learned marketing. They invested in programs. They show up consistently. They even adopted AI.

And yet revenue still feels... unpredictable.

Some months flow. Others stall. And the exhausting part isn’t the work it’s the uncertainty.

Listen to the full podcast episode.

Ready to Go Deeper?

If this article resonated with you, it’s likely because you know God has entrusted you with gifts that are meant to be multiplied not buried.

My mission is to help Christian women move from Skills → Income → Business → Kingdom Wealth → Legacy through biblical stewardship and practical business strategy.

Start Here: Join the Called to Prosper Waitlist

My upcoming book, Called to Prosper: Dismantling the Lies Keeping Christian Women Broke, will help you break free from limiting beliefs around money, calling, and stewardship and embrace God’s design for Kingdom wealth.

Join the waitlist to be the first to know when it launches.

Ready for Implementation?

Understanding the principles is one thing. Building them into your life and business is another.

The Kingdom Cashflow Accelerator™ is for Christian women who are ready to stop giving their gifts away for free and build predictable income, attract aligned buyers, and create a business that honors God and funds their Kingdom assignment.

If you’re ready to move from inspiration to implementation, I’d love to help you build it.

book a call

Until next time, keep stewarding your gifts faithfully.

—Doreen Moujaled
Founder, The Proverbs 31 CEO™

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“If I charge less, more people will buy.”

And for a while, it feels logical.

Lower price.

Lower barrier.

More clients.

But what most entrepreneurs experience instead is this:

More work.

More exhaustion.

More resentment.

Less profit.

If you are realising that chaos, undercharging and unclear messaging are costing you revenue, go take my Marketing Scorecard. It will show you exactly where your business is leaking and where structure can multiply your income..

https://bit.ly/revenuescorecard

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and those are the hidden marketing leads.

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The invisible gaps that let money, momentum, reputation drip out of your business while everything looks fine on the surface.

You don’t lose money because people don’t care.

You lose money because your assistants can’t catch what your marketing creates.

If that sentence sounded like a slap, good. We’re going to fix it today.

I offer a revenue audit where I look inside your business cut down whats wasting your time and not bringing in revenue

Grab the Revenue Intensive Audit

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Today, I want to break this down—what makes sales unethical, what makes sales ethical, and how we, as women of faith, can build businesses with integrity.

That was me. I thought hustle was the way to success. but what it really gave me was burnout. Today, I want to confess how I learned the difference between hustling in my own strength, and stewarding what God has entrusted me with.

She’s not scrambling, discounting, or hustling for scraps. She’s confident, respected, and her work speaks for itself.

And today, I want to dismantle the myth that Christian women in business must downplay their value in order to be humble.

I explores the profound impact of treating your business as a calling, emphasizing the importance of multiplying your gifts and creating generational wealth.

Speaking on biblical principles, urging listeners to embrace their God-given talents with excellence and courage.

Tune in to discover how shifting your mindset can lead to legacy-building and kingdom impact.

#BusinessCalling #GenerationalWealth #KingdomImpact

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